Meet Our Team

Alexandra (Alex) Lowen
Founder & Managing Director
Alexandra (Alex) Lowen founded AttentionNOW Pty Ltd to help people communicate and commercialise ideas NOW. With over 25 years of experience, she brings Capital, Coverage, and Calmness to clients and creative talent alike. A strategic thinker and doer, Alex has launched multiple YouTube channels through AttentionNOW - both for herself and clients - boosting SEO, growing databases, and reaching highly targeted audiences. Her background as a Merrill Lynch graduate and her track record of commercialising ventures and community events show her belief in one thing: planning matters. Alex is a powerhouse of ideas, networks, and energy - always ready to help people move forward. “Keep positive” and “Plan NOW,” she says. Alex gives back to the community mainly via the Royal Children's Hospital Foundation's VivaRCH Auxiliary (Founded 2002), the Growth Committee and Dame Elisabeth Murdoch Nursing Development Scholarship. Additionally, she has been on the Founding Development Board for the Murdoch Children's Research Institute and National Gallery of Victoria's ArtBeat Board (Art after Dark). Tap into her network, online community and in-person events in Australia NOW via email at Alex@AttentionNOW.com.au Find Alex on LinkedIn.

Mia King
Relationship Manager
Mia is a skilled Relationship Manager who brings a calm, thoughtful approach to every client interaction. She has a natural ability to connect with people, prepare them for presentations, and help them feel at ease, whether on or off camera. With a background in cancer research and an Honours Degree in Science, Mia combines strong research skills with emotional intelligence. She's reliable, kind, and always comes prepared. Mia gives back to the community with volunteer work for the Royal Children's Hospital's Dame Elisabeth Murdoch's Nursing Development Scholarship and VivaRCH's Auxiliary.

Jack Calvert-Jones
Development Manager
As AttentionNOW's key Development Manager, Jack reads people like a book and ensures results happen NOW! Jack divides his time across our team, clients and community while also running his own entrepreneurial avenues. With his studies in Entrepreneurship at RMIT Melbourne he has reached global heights and further connections. Watch this space for more announcements. For more information on Jack, please visit LinkedIn or call us NOW!

Alexandra (Alex) Champion de Crespigny
Commercial Manager
Alex is our phenomenal Commercial Manager bringing her legal nous to every connections' coverage and capital with calmness and kindness. Alex's legal experience started in 2006 with Russell Kennedy Melbourne spanning across International Markets, Family Offices, as well as Strategic Leadership for Corporate Governance, Government Procurement and Not-for-Profit Organisations. Alex's credentials stem from her Admission to Victorian Supreme Court for litigation, property, general commercial and M&A advisory roles. Alex gives back to the community with volunteer work for the Royal Children's Hospital's Dame Elisabeth Murdoch's Nursing Development Scholarship and the RCH's Growth Committee overarching the RCH Auxiliaries.

Louise Lee Mei
Media Coach
Louise Lee Mei is a multi-disciplined creative with two decades of experience in the film and TV industry. Louise is a Growth Mindset Facilitator, Presentation, Media and Acting Coach with our Podcast Production team. Additionally, Lou is the Founder of OnScreen Creative Coaching. Our clients and team benefit from her experience and positive energy. In 2009, she underwent a five-year training in The Meisner Technique in Sydney under the guidance of David O'Connor and Luke Ford.

Adam Freedman
Communications Coordinator
Adam Freedman is a passionate media and communications guru bringing his Social Media expertise from experience in Radio for KIIS 101.1 and GOLD 104.3, and recently Corporate clients, to showcase our Video News Releases and the success digital media's Search Engine Optimisation can have for sales and brand traction. Completing his Bachelor's Degree in Communications and Media this year, Adam brings the latest Digital Media technology and content creation to our clients and channels.

Core Values & Ethics
At Attention NOW Pty Ltd, we uphold the values of journalistic integrity, authenticity and diversity. We believe in the power of truth, the importance of representing diverse viewpoints and the impact of engaging storytelling. Our platform is designed to encourage viewer interaction, critical thinking, and well-informed conversations that lead to solutions.
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Making a Difference
Through our content, we aim to bring our audience financial literacy, empower personal health and enable giving back to the community around us.
Our chosen charity is the Royal Children's Hospital Foundation. Our team donate their time personally and alongside our clients for key events that we also Event Manage for the VivaRCH Auxiliary and the Dame Elisabeth Murdoch Nursing Development Scholarship.

Our Mission, Your Vision.
What Drives Us
At AttentionNOW Pty Ltd., our mission is to empower personal growth and business expansion by connecting high-potential companies with the conscious capital and visibility they need to scale. We produce dynamic Video News Releases and multi-platform media content that goes beyond the headlines - linking audiences to insights, innovation, and investment opportunities.
We serve as a trusted platform for executives to showcase their brands while curating a high-value portfolio of companies for investors seeking deeper, more meaningful engagement. If you believe in what they’re building - invest.
With a focus on Health for Wealth, our editorial lens includes current affairs, politics, ESG, and technology, supporting both personal and business growth.
